Welcome to BMW Lifestyle.

Defining life and style.Welcome to BMW Lifestyle.

Enjoyment that goes far beyond driving: The BMW Lifestyle collections offer a wide range of products for an exclusive lifestyle. These meet the highest standards in aesthetics, design and quality.
Each collection is characterized by its own philosophy and focal points with regard to design, colors and materials.

Have a look at our new BMW Lifestyle Catalogue and get inspired.

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Elegant, strong, playful: Nothing illustrates the BMW spirit better than the new BMW Lifestyle Collection with inspiring design. High quality clothing for all types of activities, a wide range of highly functional luggage solutions and ingenious accessories allow BMW fans big or small to show their drive. Take a look at the latest catalogue and allow yourself to be inspired.

  • BMW COLLECTION: STYLE. The confident way of showing your attitude.
  • BMW M COLLECTION: POWER. The motor for people who want to achieve more
  • BMW i COLLECTION: INNOVATION. ideas with a future.
  • THE COLLECTION. LUXURY. The art of making no compromises.
  • BMW BIKES: DESIGN. The fastest way from your eyes to your heart.
  • BMW KIDS COLLECTION: FANTASY. When dreams grow wings.
  • BMW MINIATUREN: FASCINATION. The moment that lasts longer than a fleeting glance.


Every active person knows this special feeling - it sets you free, gives you not only new energies, but also the power for excellence. This is what you and we from BMW have in common: Joy is our drive! Whether you are going for a run, explore new golf courses or cheer as a fan on the stands of the race track - find your inner drive with the high-quality BMW Sports Collections.