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BMW COOKIE POLICY.
Use of Cookies by BMW.
A cookie is a small text file that some websites store on your computer.
Within this website cookies are used to improve the browsing experience for our customers. BMW Group take your privacy seriously and the below information details the cookies used, how to prevent these being written and the impact of doing so on your browsing experience.
Disabling/Enabling all cookies.
You can accept or decline cookies by modifying the settings in your browser. However, you will not be able to use all of the interactive features of the site if cookies are disabled.
Most recent web browsers allow control over the cookies saved through the browser settings. To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit
Disabling/Enabling specific cookies.
BMW Group are working to provide the ability for you to manage your cookies preferences within our website but this is currently under development. As an interim step below we have details all of the cookies set by our websites, their purpose and details of how to opt out where available.
The cookies details on this website are based on the International Chamber of Commerce guide for cookie categories; Strictly Necessary, Performance, Functionality or Targeting.
The tables below explain the cookies we use and why. The information is updated regularly but if a discrepancy is found then please contact us.
|
Cookie key
|
Purpose
|
Expiry date
|
Name of component / Cookie type
|
|---|---|---|---|
|
aems_tracking
|
This cookie belongs to the category of Performance Cookies and is used to store anonymous tracking information.
|
session
|
Search field / Needs Consent
|
|
cc_consentCookie
|
This cookie is set when the user accepts cookies.
|
365
|
Cookiecontroller / operational
|
|
virtualCookie
|
This cookie belongs to the category of Strictly Necessary Cookies and is needed to integrate the Dealer Locator accordingly.
|
365
|
Dealer Locator Base \ operational Needs
|
|
cc_consentCookie
|
Consent cookie.
|
session
|
Component Base / Consent Needs
|
|
cc_digital_eventAttributes
|
Holds the event attributes.
|
session
|
Component Base / Consent Needs
|
|
event From Previous Page
|
Holds the event data from an internal page change for the next page
|
session
|
Component Base / Consent Needs
|
|
cc_digital_userCookie
|
Holds user information
|
session
|
Component Base / Consent Needs
|
|
cc_digital_profileCookie
|
Holds the user profile.
|
session
|
Component Base / Consent Needs
|
|
cc_digital_testCookie
|
Used for testing.
|
session
|
Component Base / Consent Needs
|
|
bmwSessionCookie
|
Holds the BMW user session.
|
1
|
Component Base / Consent
|
|
cc_optoutConfirmed
|
created if user confirmed opt out mode
|
365
|
Component Base / operational
|
|
lang_consentCookie
|
Holds the BMW user language.
|
365
|
Component Base / operational
|
|
prov_consentCookie
|
Holds the BMW user province.
|
365
|
Component Base / operational
|
|
visitorid
|
visitorid
|
365
|
Component Base / Consent Needs
|
|
aems-tracking
|
Holds the search tracking values.
|
session
|
Component / Consent Needs
|
|
cc_consentCookie
|
Consent cookie
|
session
|
Base Page/ Consent Needs
|
|
cc_digital_eventAttributes
|
Holds the event attributes.
|
session
|
Base Page / Needs Consent
|
|
eventFromPreviousPage
|
Holds the event data from an internal page change for the next page
|
session
|
Base Page / Consent Needs
|
|
cc_digital_userCookie
|
Holds user information.
|
session
|
Base Page/ Consent Needs
|
|
cc_digital_profileCookie
|
Holds the user profile.
|
session
|
Base Page/ Consent Needs
|
|
cc_digital_testCookie
|
Used for testing.
|
session
|
Base Page/ Consent Needs
|
|
bmwSessionCookie
|
Holds the BMW user session.
|
1
|
Base Page/ Consent Needs
|
|
bmwSessionCookie
|
Holds the BMW user session.
|
1
|
Base Page/ Consent Needs
|
|
cc_optoutConfirmed
|
created if user confirmed opt out mode
|
365
|
Base Page/operational
|
|
lang_consentCookie
|
Holds the BMW user language.
|
365
|
Base Page / operational
|
|
prov_consentCookie
|
Holds the BMW user province.
|
365
|
Base Page / operational
|
|
visitorid
|
visitorid
|
365
|
Base Page/Needs Consent
|
|
aems-tracking
|
Holds the search tracking values
|
session
|
Base Page/Needs Consent
|
|
gcdm_form_data
|
his cookie holds the tracking information for gcdm form data.
|
365
|
Base component / Needs Consent
|
|
u
|
Stores a unique identifier for each visitor.
|
13 months
|
Third party
|
|
dsp_id
|
Stores a unique identifier for each visitor for use in our Display platform and for cross-channel attribution.
|
6 months
|
Third party
|
|
evo5
|
Stores interests and Scores for each visitor.
|
6 months
|
Third party
|
|
dct_oba
|
Stores interests and Scores for each visitor to derive Products of interest. Used to generate dynamic creatives.
|
6 months
|
Third party
|
|
EVO5_OPT
|
Stores opt-out status for individuals opting out of online behavioral advertising.
|
10 years
|
Third party
|
|
evo5_BMW
|
Stores interests and IgnitionOne Scores for each visitor.
|
6 months
|
Third party
|
|
evo5_BMW_popin
|
Stores a visitor’s eligibility status for onsite interactions.
|
1-6 months
|
Third party
|
|
evo5_popin_instance
|
Stores a visitor’s eligibility status for onsite interactions for those not accepting 3rd party cookies.
|
6 months
|
First party
|
|
nmfirstparty
|
Stores a unique identifier for each visitor for those not accepting 3rd party cookies.
|
6 months
|
First party
|
|
Trade Desk
|
Stores cookies for remarketing & conversion tracking
|
548 days + 3 years
|
3rd party / marketing / needs consent
|
|
Doubleclick Bid Manager / Google
|
Stores cookies for remarketing & conversion tracking
|
548 days
|
3rd party / marketing / needs consent
|
|
DoubleClick Floodlight*
|
tracks lead conversions
|
540 days
|
3rd party / marketing / needs consent
|
Sharing tools.
The BMW Group web pages contain embedded 'share' buttons to enable users of the site to share content with friends through social networks, such as Facebook and Twitter. These sites may set a cookie when you are logged in to their service. The BMW Group does not control the setting of cookies from these websites. Please check the third-party websites for more information about their cookies and how to manage them.