YOUR COOKIE SETTINGS ON THIS WEBSITE.

Your settings for the Use of Cookies:

You have accepted the use of cookies.
You have declined the use of cookies.
You have declined the use of cookies.
Please note that third-party cookies may have been stored on your terminal device before you did this. For technical reasons we cannot delete these cookies, but your browser will allow you to delete them yourself in its privacy settings.

BMW COOKIE POLICY.

Use of Cookies by BMW.

A cookie is a small text file that some websites store on your computer.

Within this website cookies are used to improve the browsing experience for our customers. BMW Group take your privacy seriously and the below information details the cookies used, how to prevent these being written and the impact of doing so on your browsing experience.

Disabling/Enabling all cookies.

You can accept or decline cookies by modifying the settings in your browser. However, you will not be able to use all of the interactive features of the site if cookies are disabled.
Most recent web browsers allow control over the cookies saved through the browser settings. To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit

Disabling/Enabling specific cookies.

BMW Group are working to provide the ability for you to manage your cookies preferences within our website but this is currently under development. As an interim step below we have details all of the cookies set by our websites, their purpose and details of how to opt out where available.
The cookies details on this website are based on the International Chamber of Commerce guide for cookie categories; Strictly Necessary, Performance, Functionality or Targeting.

The tables below explain the cookies we use and why. The information is updated regularly but if a discrepancy is found then please contact us.

 

Cookie key
Purpose
Expiry date
Name of component / Cookie type
aems_tracking
This cookie belongs to the category of Performance Cookies and is used to store anonymous tracking information.
session
Search field / Needs Consent
cc_consentCookie
This cookie is set when the user accepts cookies.
365
Cookiecontroller / operational
virtualCookie
This cookie belongs to the category of Strictly Necessary Cookies and is needed to integrate the Dealer Locator accordingly.
365
Dealer Locator Base \ operational Needs
cc_consentCookie
Consent cookie.
session
Component Base / Consent Needs
cc_digital_eventAttributes
Holds the event attributes.
session
Component Base / Consent Needs
event From Previous Page
Holds the event data from an internal page change for the next page
session
Component Base / Consent Needs
cc_digital_userCookie
Holds user information
session
Component Base / Consent Needs
cc_digital_profileCookie
Holds the user profile.
session
Component Base / Consent Needs
cc_digital_testCookie
Used for testing.
session
Component Base / Consent Needs
bmwSessionCookie
Holds the BMW user session.
1
Component Base / Consent
cc_optoutConfirmed
created if user confirmed opt out mode
365
Component Base / operational
lang_consentCookie
Holds the BMW user language.
365
Component Base / operational
prov_consentCookie
Holds the BMW user province.
365
Component Base / operational
visitorid
visitorid
365
Component Base / Consent Needs
aems-tracking
Holds the search tracking values.
session
Component / Consent Needs
cc_consentCookie
Consent cookie
session
Base Page/ Consent Needs
cc_digital_eventAttributes
Holds the event attributes.
session
Base Page / Needs Consent
eventFromPreviousPage
Holds the event data from an internal page change for the next page
session
Base Page / Consent Needs
cc_digital_userCookie
Holds user information.
session
Base Page/ Consent Needs
cc_digital_profileCookie
Holds the user profile.
session
Base Page/ Consent Needs
cc_digital_testCookie
Used for testing.
session
Base Page/ Consent Needs
bmwSessionCookie
Holds the BMW user session.
1
Base Page/ Consent Needs
bmwSessionCookie
Holds the BMW user session.
1
Base Page/ Consent Needs
cc_optoutConfirmed
created if user confirmed opt out mode
365
Base Page/operational
lang_consentCookie
Holds the BMW user language.
365
Base Page / operational
prov_consentCookie
Holds the BMW user province.
365
Base Page / operational
visitorid
visitorid
365
Base Page/Needs Consent
aems-tracking
Holds the search tracking values
session
Base Page/Needs Consent
gcdm_form_data
his cookie holds the tracking information for gcdm form data.
365
Base component / Needs Consent
u
Stores a unique identifier for each visitor.
13 months
Third party
dsp_id
Stores a unique identifier for each visitor for use in our Display platform and for cross-channel attribution.
6 months
Third party
evo5
Stores interests and Scores for each visitor.
6 months
Third party
dct_oba
Stores interests and Scores for each visitor to derive Products of interest. Used to generate dynamic creatives.
6 months
Third party
EVO5_OPT
Stores opt-out status for individuals opting out of online behavioral advertising.
10 years
Third party
evo5_BMW
Stores interests and IgnitionOne Scores for each visitor.
6 months
Third party
evo5_BMW_popin
Stores a visitor’s eligibility status for onsite interactions.
1-6 months
Third party
evo5_popin_instance
Stores a visitor’s eligibility status for onsite interactions for those not accepting 3rd party cookies.
6 months
First party
nmfirstparty
Stores a unique identifier for each visitor for those not accepting 3rd party cookies.
6 months
First party
Trade Desk
Stores cookies for remarketing & conversion tracking
548 days + 3 years
3rd party / marketing / needs consent
Doubleclick Bid Manager / Google
Stores cookies for remarketing & conversion tracking
548 days
3rd party / marketing / needs consent
DoubleClick Floodlight*
tracks lead conversions
540 days
3rd party / marketing / needs consent

Sharing tools.

The BMW Group web pages contain embedded 'share' buttons to enable users of the site to share content with friends through social networks, such as Facebook and Twitter. These sites may set a cookie when you are logged in to their service. The BMW Group does not control the setting of cookies from these websites. Please check the third-party websites for more information about their cookies and how to manage them.