OWN THE MOMENT

OWN THE MOMENT

OWN THE MOMENT

As BMW, we believe in one thing above all: in courage. A trait, that is deeply routed in our DNA, and shows in everything we do. Courage is independent and disruptive: It shatters and awakens. It is the audacity, to question everything – and never take “no“ for an answer. It’s the boldness, to always keep going and never stop reinventing ourselves. It is the reason the only direction we know is forward on our quest to reach new levels of excellence. And to drive the pioneers of our culture to challenge tomorrow. As a premium automotive partner, we create unique and inspiring moments along the way. Because that’s where a new kind of luxury is born.

A NEW KIND OF LUXURY

Find out, how we keep reinventing ourselves

THE PURSUIT OF INSPIRATION

THE PURSUIT OF INSPIRATION

Progressive, creative, inspiring: these are the qualities that we – as the BMW brand – have been committed to for over a century. Independent and forward-thinking figures have motivated and inspired us – the creative elite, whose creations and ideas have brought us unique moments and unexpected perspectives. Pioneers of our time and voices of the future, who inspire progress in technology and design. Make the existing obsolete and turn their vision into the new reality.

THE PIONEER AMONG DESIGNERS

THE PIONEER AMONG DESIGNERS

The renowned graphic designer and art director Stefan Sagmeister is considered a creative pioneer. Born in 1962 in Bregenz, Austria, today he lives in New York where he runs the creative agency “Sagmeister & Walsh”. Since 1993, they have produced masterpieces in all shapes and forms – from small illustrations to impressive exhibitions and global campaigns. His most well-known works include the visual identities and characteristic cover designs for musicians like the Rolling Stones, the Talking Heads, Lou Reed or The Guggenheim Museum – for which he won two Grammys, among other prizes.

THE ART OF OVERCOMING YOUR FEARS

If you never know fear, you’ll never have a vision – and never find the courage to develop. It’s thanks to this attitude that the legendary designer Stefan Sagmeister is a leader in his profession with his hard-hitting and inspiring works. He always surprises with unexpected works of arts and, for example, brings handwriting to life, or transforms people into canvases. He always tries to forge his own way, to create and provoke unseen perspectives, instead of accepting the status quo. With his extroverted, innovative and enthusiastic pieces, he creates new worlds, opening the door to his unique and courageous imagination.

THE M8 GRAN COUPÉ CONCEPT

THE M8 GRAN COUPÉ CONCEPT

THE X7 CONCEPT IPERFORMANCE

THE X7 CONCEPT IPERFORMANCE

THE M760LI

THE M760LI

AN OCEAN OF EXCLUSIVE OPTIONS

Today, just as it was the case at the hour of its inception 25 years ago, BMW Individual still applies the principle of handcrafted perfection. This is why BMW Individual is launching a very special and unique model to mark its 25th anniversary: the BMW Individual M760Li inspired by Nautor’s Swan. This work of art created in collaboration with the traditional Finnish yacht builder Nautor’s Swan is an ode to luxury and exclusivity. It is an automotive masterpiece with an exceptional maritime design producing a unique interplay between road and ocean thanks to the special wooden features in teak – and with a powerful 12-cylinder engine capable of generating an unforgettable driving experience at any moment.