Today, just as it did 25 years ago, BMW Individual stands for the expression of personality. Applying the principle of handcrafted perfection and true exclusivity, everything focuses on the customers – and their own very individual character. Thanks to this driving aspiration, the last quarter-century has seen the creation of BMW Individual models with exceptional character and timeless fascination.
To mark the 25th jubilee, BMW Individual is presenting a very special masterpiece: the BMW Individual M760Li xDrive inspired by Nautor’s Swan. This unique model created in collaboration with the traditional Finnish yacht builder Nautor’s Swan is an ode to individual luxury and perfect craftsmanship: warm welcoming teak defines the interior and, in a breathtaking manner, symbolises the striving for perfection within the context of the elements wind and water.
For the next 25 years, one thing is already certain – BMW Individual will remain true to its beliefs and will do everything to ensure that people are able to drive precisely the one BMW that matches their own individual personality.