EN VOGUE SINCE 1977.

EN VOGUE SINCE 1977.

EN VOGUE SINCE 1977.

With the BMW 7 Series we encounter a style icon that has been reinventing itself again and again for 40 years. The first model series of the luxury limousine achieved sales of 280,000 and was therefore not only a symbol of its time but also omnipresent. This success story is now culminating in two jubilee models: one in elegant Petrol Mica metallic, the other in futuristic Frozen Silver metallic. Both with a self-assured attitude: style never goes out of fashion.

40 YEARS.

The BMW 7 Series has embodied exclusivity since its premiere. And an impressive innovative force. It has set a series of technological milestones as the first of its class with digital engine electronics, electronic speedometer including Cruise Control and an on-board computer with theft protection. The BMW 7 Series - ahead of its time from the very outset.

UNMISTAKABLE. INCOMPARABLE.

The characteristic silhouette of the first BMW 7 Series luxury limousine had a decisive impact on style. With its gently sloping bonnet and boot lid, the accentuated side line and the short overhangs, it broke with design conventions. The BMW 7 Series Edition 40 Jahre continues this history in a fascinatingly dynamic and exclusively modern interpretation.

UNIQUE PRESENCE WITH EVERY PERFORMANCE.

Petrol Mica metallic – this colour ennobled the very first BMW 7 Series with its cool and elegant charisma. In Frozen Silver metallic, the BMW 7 Series Edition 40 Jahre appears more progressive and ahead of the zeitgeist. Both Edition models gleam with 20” BMW Individual light alloy wheels, which stylishly emphasise the exclusive performance.